Your China Journey, Designed Around You
Private, custom-tailored tours crafted by local experts who know the real China — not the guidebook version.
Start Planning My TripWhy Choose Us
Local Experts Who Care
Born and raised in China, our team has spent years exploring every hidden alley, mountain trail, and neighborhood kitchen. We don't just plan itineraries — we open doors that most travelers never find.
100% Customized
No two travelers are alike, and neither are our journeys. Every detail — from the pace to the restaurants to the off-the-map experiences — is designed around your interests and travel style.
Hassle-Free from Day One
Visas, language barriers, domestic flights, train tickets — we handle it all. From the moment you land to the moment you wave goodbye, you just enjoy. We take care of everything else.
How It Works
Tell Us Your Dream
Share your travel ideas in a short questionnaire — destinations, dates, interests, and group details. It takes less than 3 minutes.
We Design Your Trip
Within 48 hours, your dedicated travel advisor sends a personalized itinerary crafted around your preferences. Review it, ask questions, refine it together — no rush, no pressure.
You Travel & Enjoy
We handle every detail on the ground — airport pickups, hotel check-ins, guides, restaurant reservations, and 24/7 support. All you do is show up and make memories.
Tell Us Your Dream
Share your travel ideas in a short questionnaire — destinations, dates, interests, and group details. It takes less than 3 minutes.
We Design Your Trip
Within 48 hours, your dedicated travel advisor sends a personalized itinerary crafted around your preferences. Review it, ask questions, refine it together — no rush, no pressure.
You Travel & Enjoy
We handle every detail on the ground — airport pickups, hotel check-ins, guides, restaurant reservations, and 24/7 support. All you do is show up and make memories.
Popular Destinations
These are just starting points — your journey can go wherever your curiosity leads.
← Swipe to explore more →
Xi'anXi'an
Where 2,000-year-old terracotta warriors stand guard and Muslim Quarter street food fills the night air with irresistible aromas.
BeijingBeijing
Walk the Great Wall at sunrise, wander through the Forbidden City's 9,000 rooms, and discover the soul of China's ancient capital.
YunnanYunnan
Snow-capped mountains, terraced rice paddies, and 25 ethnic minority cultures woven into one breathtaking province.
Qinghai & GansuQinghai & Gansu
Follow the ancient Silk Road through vast deserts, turquoise lakes, and Buddhist cave temples that time forgot.
ShanghaiShanghai
A dazzling collision of old and new — Art Deco waterfront, Michelin-starred dining, and the electric energy of China's most cosmopolitan city.
ChengduChengdu
Cuddle with giant pandas, brave the fiery Sichuan hotpot, and experience the most laid-back lifestyle in China.
Guilin & YangshuoGuilin & Yangshuo
Drift down the Li River past karst peaks that look like a Chinese ink painting come to life.
TibetTibet
Stand on the rooftop of the world, where ancient monasteries meet endless blue skies and prayer flags dance in the wind.
Meet Our Core Team
The passionate people who make every journey unforgettable
Sara
Founder & General Manager
Sara is the founder and General Manager of NiceTrip. With more than a decade in China's travel industry, she has built the company around a single conviction: that travel should be designed for the traveler, not the template.
Grace
Head of Customization
Grace leads our Customization division and personally handles many of our most complex itineraries. She reads both the stated and unstated needs of her clients, and designs routes around the latter. The result is a high rate of repeat and referred business.
Iris
Family Travel Specialist
Iris leads NiceTrip's family travel division. A former educator with a background in child development, she brings a rare dual perspective to travel design — she understands children because she once taught them, and she understands parents because she knows what they worry about. Her itineraries are built not just around destinations, but around the way families grow together.
Noemie
Inbound & Outbound Customization Lead
Noemie leads NiceTrip's inbound & outbound travel customization division. Over five years, she has designed journeys for more than 5,000 travelers — but her real edge is listening. She uncovers what clients haven't yet put into words, and weaves it into every detail of the itinerary. Sincerity and reliability aren't slogans for her; they're the baseline. In her view, a travel designer doesn't just plan a trip — she is, first and foremost, a life-experiencer. It is from that perspective that she builds each journey.
Linda
Head of Guide Department
Linda heads NiceTrip's guide department, bringing over a decade of hands-on experience across China's travel industry. From the Terracotta Army to Huaqing Palace, she has led countless high-profile tours and built the team's service standards. She doesn't rely on fixed scripts — instead, she reads her audience in real time and adjusts pace, depth, and narrative focus to deliver something genuinely personal.
Ken Wang
Driver-Guide Coordinator
Ken Wang leads NiceTrip's driver-guide team — a rare combination of behind-the-wheel precision and on-the-ground storytelling. An outgoing and warm-hearted seasoned traveler with over a decade of self-driven journeys across China, he brings the kind of enthusiasm that turns a transfer into an adventure. His passengers don't just arrive at their destination; they laugh, discover, and feel the road along the way.
Dexter
Trip Execution Lead
Dexter is NiceTrip's Trip Execution Manager — the person who makes sure everything that was planned actually happens, flawlessly, on the ground. Calm under pressure, meticulous by nature, and attentive to details most people wouldn't even notice, he is the quiet force behind every smooth journey. While the designers craft the itinerary, Dexter crafts the reality — coordinating drivers, guides, hotels, and timing with the precision of a conductor leading an orchestra. His clients never worry, because they know someone who sees everything is always three steps ahead.
Vivi
Senior Tour Guide
Vivi specializes in family and multigenerational travel, with a particular sensitivity to the rhythm of a group. She monitors energy levels and engagement throughout the day, and adjusts the schedule almost imperceptibly to keep the experience comfortable for everyone.
June
Senior Tour Guide
June is among the most respected guides on our roster. Her delivery is precise, her knowledge extensive, and her presence reassuringly composed. Clients consistently describe a day with her as both intellectually rich and personally restorative.
Chao
Senior Cultural Interpreter
Chao has served as cultural lead for over a decade across corporate, VIP, and family contexts. He is equally comfortable moderating an executive briefing and accompanying a multigenerational family. His strength lies in calibration — knowing how much to say, and when to stop.
What Our Travelers Say
“The trip of a lifetime — and we've traveled everywhere.”
Sarah & James
United Kingdom
We've been to over 40 countries, but nothing prepared us for the experience created for us. Our guide didn't just show us the sights — he took us to his family's courtyard for a home-cooked dinner. That evening alone was worth the entire trip.
“They understood exactly what I wanted.”
David R.
Canada
As a solo photographer, I had very specific needs — golden hour timing, off-the-beaten-path locations, and flexibility to chase the light. My advisor designed a 10-day itinerary that hit every single note. The sunrise at Mingsha Mountain? Pure magic.
“Our kids still talk about it every day.”
The Martinez Family
United States
Traveling with a 4-year-old and a 7-year-old in China sounded daunting, but they made it feel effortless. They arranged a panda keeper experience, a kung fu lesson, and even a children's calligraphy class. Our kids didn't just see China — they played in it.
Our Credentials
Licensed Travel Operator
Fully registered with China's tourism authorities and holding all required permits for inbound tourism operations.
5,000+ Travelers Served
Thousands of travelers from around the world have trusted us to design and deliver their China journeys.
Nationwide Coverage
From the ancient north to the tropical south, our local network spans all major destinations across China.
Certified Expert Guides
Every guide on our team is nationally certified and regularly trained to ensure the highest quality experience.
Our Promise
Transparent Pricing — No Hidden Costs, Ever
The price we quote is the price you pay. Every cost is broken down line by line so you know exactly what you are paying for. We will never surprise you with add-ons, mandatory shopping stops, or last-minute surcharges.
Flexible Cancellation — Plans Change, We Understand
Life is unpredictable, and travel plans should adapt to you. We offer a clear, fair cancellation policy with full refund terms laid out before you commit, so you can book with confidence.
24/7 On-Trip Support — We Are Always One Message Away
From the moment you arrive in China until the moment you depart, a dedicated team member is available around the clock. Whether you need a restaurant recommendation at 10 p.m. or an urgent itinerary adjustment, we are here.
China Is Waiting. Let's Build Your Story.
Start Planning My TripNo commitment required. We'll respond within 48 hours with a personalized itinerary — completely free.